Email is one of the most efficient ways to keep in touch with your existing or prospective customers, but only if it is being used properly. Email is an influential tool for the modern marketer; it’s easy to lose sight of its importance when juggling responsibilities. Before you know it, your meticulously-crafted emails can end up in junk folders all over the globe without ever being opened. Getting your email blocked or delivered to the spam/junk folder directly effects your email deliverability.
In this article, you’ll learn how to send bulk mail without being marked as spam.
Before starting, let us first discuss what spam actually is?
What is spam?
Email spam, also known as junk email, is unsolicited messages sent in bulk by email(spamming). This mass marketing was popular at one time, but luckily, spam appears to be diminishing as personalization and segmentation gain traction.
If you continue with spam email campaigns, you could run into legal issues, which won’t do your reputation or brand any favors.
How to Send Bulk Email Without Spamming In Simple Steps:
- Don’t be a stranger
- Double-check with the double-opt-in method
- Build an organic list
- Set expectations
Don’t assume customers want to receive emails
Don’t be a stranger
Gathering email addresses is extraordinary, yet in case you’re not going to speak with contacts, they’re of no use.
After some time, your mailing list will end up stale and superfluous. When you, at last, do connect, your subscribers may lose interest for you or your offers.
You need your emails to feel relevant, so set up autoresponder messages. These messages are activated when individuals join or click a call-to-action on your site.
Simply, don’t send such a large number of autoresponders. You need to maintain a strategic distance from the spam folder, and recipients often flag emails when they receive too many from one sender.
Don’t check with the double-opt-in Method
These days, the double-opt-in technique is getting common. If people surely wanted to sign up, then they’ll have no issue letting you know with a secondary confirmation email.
Substitute strategies that empower single opt-in are yet suitable techniques, yet it’s fundamental to get recipient authorization when sending emails.
Build an organic list
Utilizing list that you purchased, obtained, or scratched is certainly not a decent establishment for successful email marketing (also, it puts you in danger for genuine legitimate and money related repercussions).
Usually, you’ll set yourself up for high bounce rates, spam complaint, and eventually, you may get blacklisted.
This can harm more than your sending reputation, as your brand image may endure. Furthermore, as we discussed above, you could even come-up in legal trouble.
With email marketing in 2019, the best way to develop and grow your business is to build an organic list of authentic subscribers who wanted to hear from you.
Set expectations
If people only sign-up newsletters in order to get inbox flooded with weekly promotions, they are not long term subscribers.
Your welcome email is an essential early advance in forging a good relationship with your subscribers. Utilize it to set desires for what is to pursue.
Regardless of whether you offer a month to month newsletters, week by week promotion, special discounts, or data from a third party, let the subscribers know what’s coming.
Being straightforward and honest in your messages will go far with regards to building up trust with your audience.
Don’t assume customers want to receive emails
Maybe you need to send an email to your client who put in a huge order a month ago. That is okay, correct?
As a matter of fact, it may not be.
Because someone is already a customer of yours (or your friend or your partner), regardless you don’t really have the authorization to send them emails.
Give everybody the alternative to join first before making assumptions.
You ought to likewise make unsubscribing easy and hassle-free. Studies show 50% of individuals mark a brand’s email as spam, simply because they can’t find an easy way to unsubscribe it.